School of Business & Economics
Marketing Major Requirements
Major Sequence
A minimum of 12 courses, to include:
Foundation Courses
- ACC 112 Introduction to Financial Accounting
- ACC 212 Introductin to managerial Accounting
- ECON 100 Introductin to Economics
- ECON 227 Statistics for Business and Economics
Marketing and Business Core Courses
- BUS 331 Marketing Principles of Management
- BUS 335 Consumer Behavior
- BUS 341 Organization and Management
- BUS 355 Business Law I
- BUS 490 Strategy and Policy
- FIS 303 Financial Management
- MATH 110 Finite Mathematics
- MATH 140 Mathematical Modeling: Finance
- MATH 176 Calculus I
Advanced Business Administration-focused Coursework
Two of the following courses:
- BUS 332 Marketing in Services Industries and Not-for-Profit Organizations
- BUS 333 Marketing Channels
- BUS 339 Seminar in Marketing
- BUS 356 Business Law I
One of the following courses:
- ANTH 171 Cultural Anthropology
- ART 141 Graphic Design I
- JOU 211 Writing for Media
- PSY 211 Learning and Conditioning
- PSY 212 Perception and Cognition
- PSY 259 Social Psychology
- SOC 225 Methods of Social Research
Other courses outside the department that marketing majors are required to complete:
- MATH 110, 140, 176, or university credit for AP Calculus
- GW 100: Gateway Colloquium
Additional courses in special topics, internships, independent study and project are available with consent from the department head.